a light, crisp American lager with subtle malt sweetness, mild hop character, and a clean, refreshing finish. Known for its lighter body and lower calorie count, it is designed as an easy-drinking option that pairs well with grilled foods, salads, seafood, and lighter fare. Michelob Ultra was introduced by Anheuser-Busch in 2002 as a low-carbohydrate lager aimed at active, health-conscious drinkers. It grew rapidly during the rise of low-carb diets and became one of the company’s most successful modern beer launches. The Michelob name itself dates back to 1896, when Adolphus Busch introduced Michelob as a premium draft beer named after the Bohemian town of Měcholupy. More than a century later, Michelob Ultra gave the historic brand a new identity built around fitness, sports, and an active lifestyle. Today, it is one of the best-selling light beers in the United States.